"A family residing in North London is looking for an extraordinary and qualified instructor to support their smallest child on his initial journey to becoming an British gentleman."
Looking at this listing, you might easily overlook the phrase "beginning" as just a turn of phrase.
Yet, it could be the most significant aspect of this distinctive position posting, as it seeks to find a tutor for a 12-month-old.
Hundreds of submissions have since been received since the unidentified family posted their search for the £180k-a-year tutor, who needs to be "someone very special".
During the past few weeks, the advert has attracted interest throughout the media, with many questioning why?
Innovative Idea
Adam Caller, CEO and founder of a global tutoring firm, which is helping the family in their quest, stated that in spite of first scepticism, he viewed the plan "far sighted", and "advanced".
When he consulted the family, he noted they recognized the atypical nature of their demand, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that age "cultural bias had already become established".
What precisely does the family mean by "cultural leaning"?
It's "comprehensive", the expert answered. "How you eat, how you speak".
He said the older sibling had absorbed "extremely delicate, unspoken signals" from the family, and had adopted their cultural ways. The family explained to Adam they hoped to prevent this pattern to happen again with their younger child.
The intention: To bring in a British tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.
Osmotic Learning
"A lot of the education at the start here is kind of osmotic," explained Adam.
It's via this subtle influence that the family are expecting the child will adopt the English characteristics they want to instil.
The consultant explained the tutor must be an individual who went to "prestigious academies – similar types of schools as the family plan to send their son to".
"The tutor simply needs to be the suitable individual, they'll be performing things they may not realize they're doing, simply by nature," he added.
Money No Object
The family explained to the expert the selected educator should ideally also have knowledge of or enthusiasm in equestrian activities, skiing, creative fields and musical activities so as to shape the child in a diverse set of hobbies.
Additionally though, he stated the family hoped the tutor to enrol the child on a selection of classes so the child would be "horseback riding and learning an musical instrument by the time they are approximately three years old".
In the family's view, guiding their son become a "UK sophisticate" will result in success and create opportunities.
"Considering the advantages and disadvantages of that, because it's definitely a class statement," he adds.
Yet, in spite of all this instruction in "English culture", might the child pick up what is termed cultural bias from the globally influenced family he lives with in any case?
"Certainly", said he. "They know this might not succeed, but they've simply adopted the perspective of, 'we should try and let's go as early as we can', because the expense of it is not relevant," he explained.
Impractical
A number of in the education sector who have these concerns.
An education leader, head and founder of a tutoring service, who supplies private tutors, commented that "the development of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not manufactured."
The expert noted that he had moved from China to the Britain at the period of seven, and had been brought up experiencing and practicing two backgrounds. He went on to study at the University of Cambridge.
"The concept that one individual can function as a representation of Britishness, an individual who can in some way impart the qualities of a English gentleman upon a 12-month-old child, appears optimistic and unrealistic," he stated.
"In my experience, having a quintessentially UK tutor from infancy will does not automatically achieve the goal they hope for.
"I never had such a tutor, and yet I have been privileged enough to live several of the situations they aspire for their son."
He continued: "The truth is, self-identity should not be forced from the outside; it must be embraced, and it must originate internally."
Acquiring Englishness
Of course, English culture is something the CEO hopes can be educated – and commercialized.
"I think the situation that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
